Modern technology is growing and evolving at such rapid speed that everything dependent on it must be at the same pace. Digital marketing is no exception.
To keep up with constant updates, new techniques, and changes to algorithms, digital marketers need to keep scrambling. A vital part of staying on top of the game is being aware of the emerging as well as continuing trends.
As we have approached a brand-new decade, here are the top Marketing Trends for 2020 that ought to rule the market.
Shoppable Posts
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Social Media has become an integral part of online marketing, given its ubiquitous nature. What may not be as obvious is just how many users shop on social media networks.
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72% of Instagram users have shopped via the app, which gives businesses’ a tremendous opportunity to grow.
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These platforms have made it easier for merchants to use the power of social media to reach their customers.
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E-commerce stores have come up with ways to create shoppable posts, to make it easier for users to shop directly from the post.
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The sales funnel has shortened and made it easier for customers to shop.
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All this just because of social media, as it offers the ability to reach new customers quickly and easily.
Virtual & Augmented Reality
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Virtual Reality (VR) is a simulated experience that can be similar to or completely different from the real world.
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Augmented Reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, haptic, auditory, somatosensory and olfactory.
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AR and VR have become both, massively popular and are emerging as top trends in marketing.
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This year we can expect AR to surpass VR in terms of popularity, despite VR’s early lead.
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Companies like Ikea and many more are already making use of AR.
Interactive Content
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Now-a-days buyers, when they go online, look for new experiences, and for most of them it means greater interactivity.
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91% of them are seeking to find more visual and interactive content.
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This type of content is highly shareable, and when users share the content, it helps increase brand awareness.
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Visitors stay longer on a page if they find the content interactive.
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It is new and different, and it stands out.
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It is more engaging and users enjoy it more than any other type of content.
Google Ads Smart Bidding
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Those involved in digital marketing are familiar with automation, but Google has now announced Google Ads updates that most likely will lead to automation and smart bidding which soon would be the new normal.
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In order to optimize your bids, Google Ads makes use of machine learning.
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Several new abilities are provided to you to help you maximize your conversion.
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The ability to set your bids to change automatically when sales start or stop.
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Optimize bids over multiple campaigns with a chosen set of conversion actions.
Personalization
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2020 is said to be the year of personalized marketing.
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According to a survey of 1,000 people, 90% found personalization appealing.
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80% admitted that they’d prefer giving their business to a company that offered them personalized experience.
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Compared to generic emails sent to the entire list, segmented lists with personalized email blasts prove to be more appealing.
SERP Position Zero
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A featured snippet of text appearing above the search result, which is the top spot according to SERP is now known as position zero.
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Information related to the search query is often located at this prime location, also providing a link to the page from which the information drawn.
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The first and sometimes only result viewed by user is Position Zero.
Content Marketing
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To show your expertise and converse with customers from a place of authority, the content needs to be high-qualitied.
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Searchers online are provided with your content only because of search engines, so you need to continue uploading high-quality content.
Video Content
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Making video became an important digital marketing tool in 2019 as customers respond well to visual content, and it continues to be important even in 2020.
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On an average, live videos keep your audience three-times more engaged than recorded videos. So you can’t overlook the live video option, be it via Facebook Live or Instagram Live.
Business owners who are willing to adapt and evolve to the latest marketing trends are more likely to continue to attract high-quality customers in a digital world.